 Increase market size, market share and customer loyalty. The Internet has provided businesses with a new set of technology-based marketing tools for promoting your products/services and creating strong customer relationships. For many companies their website is a brochure. Most website operators do not know how to measure the effectiveness of their website. At Altair we believe that your website should be measured like a salesperson. Define a sales budget and then measure the performance against that budget. | 
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Attracting New Customers
Your website is like a "bricks and mortar store". If customers don't show up you have no sales. If you don't know how many customers came to your website today and how much they bought then you need to fire your current store manager. Let Altair design a marketing program for your website that optimizes existing pages so they are more likely to appear on search engine results. |  | More Sales to Existing Customers
Traditionally getting more sales from existing customers is the easiest way to improve sales. This normally means calling or visiting and, ideally, leaving some promotional materials. Turn your website into your busiest salesperson. By collecting the e-mails of your customers and entering their buying preferences you can have your website automatically send tailored sales messages to your customers (and prospects). The e-mail can include links to your website where complete presentation of new or improved products can be effectively presented. Have your website automatically send customer satisfaction surveys to recent buyers that include a promotion for a tie-in product. | | Electronic Marketing Materials
Impressive four color promotional materials have always been the most effective way to communicate why your product or service is the best choice. For many businesses or product categories this approach is prohibitively expensive. Design and setup charges can easily exceed budget. Per unit printing costs can be unreasonable percents of the margin on some products. The labor and materials costs for mailing a promotial piece are typically more than five dollars. Altair e-Marketing experts will work with you to create rich, interactive, promotional materials and newsletters at a fraction of the cost for traditional print materials. Send your promotions via e-mail marketing campaign and make them available for download from your website. |
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